There is a growing recognition that Magento PWA development improves conversion rates, customer interaction, and more.
Since their introduction, Progressive Web Apps (PWAs) have gained a lot of attention from Magento developers and store owners. Some merchants are afraid that if they can’t give their customers a PWA experience, they are likely to fall behind the competitors.
Let’s take a look at the fundamental advantages that Magento PWA can bring to Magento businesses.
What Is Magento PWA?
Magento PWA is the short term of “Magento Progressive Web App”. HTML, CSS, and JavaScript are the key technologies to build it.
After being integrated, PWA delivers certain app-like functionality to Magento websites such as a shortcut on the mobile home screen, push notification, fullscreen display, and so on.
Some of the successful Magento 2 PWA examples include Truclothing (UK), ShopEddies (US), and Boonthavorn (Thailand).
Why Should Merchants Need Magento PWA Development?
Gaining customer satisfaction
Firstly, Magento Progressive Web App is a hybrid between a website and an application. Hence, it is more mobile-friendly than a regular site. More specifically, the Magento PWA website can adapt to various device screen sizes. As a result, store visitors will have the best shopping experience whether they use tablets, laptops, or mobile.
Secondly, the intelligent caching technique used by PWA Magento helps to reduce page load time. It takes no time to open previously visited pages. Thanks to that, the customers don’t have to wait for long to load just a single page like in normal websites.
Cutting off Marketing and Advertising Costs
Usually, to build up brand awareness or to gain more attention from the buyers, Magento stores have to spend a significant amount of money on Marketing. According to many studies, on average, website owners need to set aside $10,000 to more than $25,000 on a monthly basis for running advertisements.
However, with Magento PWA’s push notification feature, product or brand promotions seem to be easier to conduct. Merchants can send any message and reach out to all clients in the shortest amount of time.
Saving up Development time Compared to Native Apps
PWA for Magento needs only a single codebase. On the other hand, store owners have to build two different codebases (for iOS and Android) for native apps.
Moreover, Magento PWA can save time and effort in the app maintenance and relaunching process. The code can be updated anytime and released when it’s ready. In comparison, the native app must be re-submitted to the app stores after being updated and wait for approvals before it is public.
Enhancing site Ranking & Traffic
Magento PWA plays a vital role in boosting website ranking and traffic for the store.
Since each of the pages in Magento 2 PWA has its own URL, it can be indexed by Google. Also, the business owner can still share and create backlinks for it.
Moreover, Progressive Web App for Magento enhances user experience, page load speed, and mobile-friendliness which will be highly evaluated by Google. As a result, PWA has become one of the strong drivers of search engine rankings and organic traffic for Magento stores.
Saving fees Charged by app Distribution Platforms
As Magento PWA isn’t reliant on any app store, merchants don’t have to pay the annual submission fee like for native apps.
Moreover, for merchandising mobile apps, the App Store will get 30% of the net revenue, which can be a significant amount for any business.
Therefore, merchants should develop PWAs instead of native apps to enhance the mobile experience for users while paying no fee for app listing services.
Improving Customer Retention
Merchants who adopted Magento PWA can witness an improvement in customer retention.
Magento 2 PWA can send push notifications to customers even though they are not currently viewing the app.
Thus, when the stores run a promotion campaign or introduce a new collection, the shoppers will be notified.
Do You Want To Create A Magento PWA With All Of These Benefits?
Magento PWA development is advantageous in many aspects for e-commerce stores.
In the first place, it serves to draw additional buyers, encourages their sales after the visit, and keeps returning to the shop after the first order.
Compared to the native app, PWA is a better investment for Magento website owners, as less time and resources to build and maintain the software are required.
